Field notes on launching

Field notes

Five launch-board mistakes that waste a week

Pasting one blurb everywhere, stacking two daily hunts, filing BetaList last, buying votes, and measuring hunter counts. What to do instead.

6 min · Updated 2026-09-03

Compare

Daily hunt vs weekly board: which to pick

Uneed, Hunt0, and Aura++ compress a day. Peerlist, EarlyHunt, and IndieHunt last a week. How to choose without running both as if they were the same sport.

6 min · Updated 2026-09-03

Pre-launch

The BetaList queue problem (and how to schedule around it)

The free pre-launch queue is often 4–6 weeks. File it when the waitlist exists, then let Uneed and Peerlist land during public week — not the other way around.

5 min · Updated 2026-09-03

Metrics

What to measure after a hunt (not hunter count)

A short scoreboard for the 72 hours after a daily or weekly launch: signups by UTM, replies that changed the product, and whether the listing stayed indexed.

5 min · Updated 2026-09-03

Strategy

How many launch platforms are enough?

Three to six real events beat a hundred dumped forms. A rule for adding a seventh board, and when the list is already too long.

5 min · Updated 2026-09-03

Indie

A solo founder’s launch week

You cannot staff a street team. Here is a week that fits one person: Peerlist, one calmer daily, and a hard rule against clone stacking.

6 min · Updated 2026-09-03

AI

The AI-tool one-liner that still works in 2026

Launch boards are full of assistants. A one-liner that names a task, an output, and a user — plus examples from how we rank AI hunts.

5 min · Updated 2026-09-03

Afterward

After the listing goes stale

What to do in the month after a hunt: keep the product page honest, do not relaunch the same tagline, and when a dwell board beats another daily clone.

5 min · Updated 2026-09-03