Metrics
What to measure after a hunt (not hunter count)
A short scoreboard for the 72 hours after a daily or weekly launch: signups by UTM, replies that changed the product, and whether the listing stayed indexed.
5 min read · Updated 2026-09-03
What to prepare
- UTM per board
- A sheet with: board, day, signups, replies, demo starts, indexed? (Y/N)
Resources
- Launch day comment guide
What to do while the numbers are still moving.
The 72-hour sheet
Columns: board, date, visits (if you have analytics), signups, demo starts, comments you answered, one quote from a hunter, listing still live/indexed.
If a board sent visits and zero try-path clicks, the gallery or the first click is wrong. If it sent comments and zero signups, the product or the paywall is the problem — not the board.
What you can ignore
Hunter rank except as a story. Impressions without a UTM. Other people's screenshots of their Product Hunt badges.